Focus 01
Custom Booth Build for IAEE Expo! Expo!Annual Event
IAEE Expo! Expo! Fabrication
IAEE Expo! Expo! Returns to Georgia World Congress Center during December, drawing 6000+ attendees. Exhibit House of Atlanta delivers custom booth fabrication purpose-built for IAEE Expo! Expo!'s exhibitor profile.

Lead time floor
Average booth scale at IAEE Expo! Expo! Fabrication
Repeat-use design
Reusable graphic substrate
Brief
Custom fabrication for IAEE Expo! Expo! Comes down to scope discipline: knowing which structural elements need to be CNC-milled, which can be modular extrusion, and which the venue's freight elevator can actually accommodate.
We fabricate custom booth structures for IAEE Expo! Expo! From our local shop, which means every component is engineered for the specific load, sightline, and electrical demands of this show rather than pulled from a rental catalog.
Focus
What we deliver for IAEE Expo! Expo!
Focus 02
Fabrication Lead Times at IAEE Expo! Expo!Focus 03
Material Selection for Georgia World Congress CenterFocus 04
Design-to-Build Workflow for IAEE Expo! Expo!Planning notes
What shapes the work.
Note 01
Custom Booth Build for IAEE Expo! Expo!
Expo!'s floor plan.
- Repeat-use design: 4-8 install cycles per fabrication before material refurb
- Reusable graphic substrate: holds finish across multiple Atlanta climate cycles
- Average booth scale at IAEE Expo! Expo!: 20x20 to 50x100+ for premium fabrications
Note 02
Fabrication Lead Times at IAEE Expo! Expo!
Fabrication lead times for IAEE Expo! Expo! Run 8-12 weeks for full custom; rental-to-custom hybrid builds can compress to 4-6 weeks if material is in stock.
Note 03
Material Selection for Georgia World Congress Center
Our material selection accounts for IAEE Expo! Expo!'s reuse profile.
- GWCC's three connected exhibit halls, AmericasMart's seven-million-square-foot tri-building campus, Cobb Galleria Centre, and Mercedes-Benz Stadium event-floor configurations
- Atlanta Convention Network (ACN) union labor, supplemented by IATSE local and Teamsters local 728 drayage crews
- City of Atlanta permitting and Fulton County fire-marshal sign-offs run on a 10-business-day track for new floor builds
Note 04
Design-to-Build Workflow for IAEE Expo! Expo!
Our workflow keeps fabrication and graphics on parallel tracks for IAEE Expo! Expo!, which is the only way to hit aggressive show calendars.
- Atlanta lead times tighten during AmericasMart's market cadence; book labor calls 60-90 days out
- Freight routing through Atlanta's I-285 perimeter, I-75 north-south freight spine, and Hartsfield-Jackson cargo hub
- Coordination with International Association of Exhibitions and Events (IAEE) show management
Questions
Frequently asked questions about IAEE Expo! Expo!
Can the booth be reused at the next cycle of IAEE Expo! Expo!?
Yes, and we design for it. We also store the crates between cycles if you want.
What's a realistic budget for a custom 20x20 booth at IAEE Expo! Expo!?
A 20x20 custom fabrication at IAEE Expo! Expo! Typically runs $35K-$65K for the structure alone, depending on materials, hanging elements, and finish complexity.
How does Georgia World Congress Center's rigging policy affect what we can build?
Georgia World Congress Center has specific hanging-sign and rigging rules that we plan around — ceiling height limits, weight per anchor point, and required certified-rigger coordination. Our drawings reference those rules so the field install doesn't get held by the fire marshal.
Do you build the booth in Atlanta or ship it in?
We fabricate in our Atlanta shop.
